Pitch Deck Mastery: From Slides to Funding

Rudra Garg

Founder & Fundraising Expert

Has helped secure ₹2,300Cr+ across 87 pitches

July 10, 2025

The Financial Slides That Win Deals

Revenue Model Slide (The Indian Investor Preference)

Good Example (Groww's Series B Deck):

Showed 3 revenue streams (brokerage, subscriptions, interest)
Highlighted 78% gross margins
Used simple bar charts (no complex graphs)

Common Mistake: "We'll have 5 revenue streams by Year 3" without current validation

Unit Economics That Convince

Indian Investor Expectations:

Metric	Early Stage	Growth Stage
CAC Payback	<12 months	<9 months
LTV:CAC	2:1	3:1

Source: Analysis of 42 funded Indian startups

Investor Q&A: Scripts That Work

For "How Will You Use The Funds?"

Weak Answer: "Marketing and product development"

Strong Answer: "60% to acquire 15,000 SMEs via performance marketing (₹2,400 CAC), 30% for 10 new platform features validated by our waitlist, 10% contingency"

For "What's Your Defensibility?"

Weak Answer: "First-mover advantage"

Strong Answer: "Three barriers: 1) Proprietary GST API integration (6-month lead time), 2) 14 mo. of customer usage data training our AI, 3) Exclusive partnerships with 3 major distributors"

Complete 12-Slide Template

Slide-by-Slide Blueprint

Hook: "Indian SMBs lose ₹1.2L crore annually to..."
Problem: Data on current inefficiencies
Solution: Product screenshot + 1-line value prop
Traction: "300% MoM growth for 5 months"
Market Size: Bottom-up calculation
Business Model: Revenue streams with % contribution
Competition: 2x2 matrix (not table)
Financials: 3-year projections with key assumptions
Team: Relevant expertise highlighted
Ask: Specific use of funds
Vision: "Where we're heading" roadmap
CTA: Clear next steps

Your Pitch Preparation Checklist

Content:

3 key takeaways defined
All claims data-backed
Mobile-friendly design tested

Delivery:

90-second elevator pitch ready
5 backup slides prepared
3 mock Q&A sessions completed

Get Your Deck Reviewed

Fundraising Insights